Research & Planning

I started to carry out research on the games market to see what kind of games was popular. I also looked at advertisements for games in our chosen genre which have been promoted recently. This would help us to see the kind of techniques used in adverts. We also looked to see what kind of visual effects was used to make it appealing to the audience and how they sold their new game. We also learnt that it was important to ensure the advertisement was placed on social media pages so our target audience was able to give their feedback based on the advertisement. From this, we would then be able to continue improving our product in order to meet the needs of our target audience.

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