A Magazine Advertisement

Advertising is an important process for any company who wants to promote their product. It is vital that the advert showcases your product in way sun that it persuades whoever looks at it to want to buy it. As one of my ancillary tasks is to create a magazine advertisement. I thought it was best to look at examples of magazine advertisements for video games and found this one below.

A magazine advert created in 1997

StarWars Advert in 1997

Key Features about this Advertisement:-

• Straightaway you see the character in the middle dominates the advert and stands out to the reader

• Big titles and caps are used to emphasise certain text on the advertisement. "BECOME A JEDI MASTER WITHOUT EVER LEAVING HOME." is a persuasive technique used to encourage the reader to want the product.

• The logo in the top left hand corner can easily be recognised due to its size and being on white back ground makes it standout on the page with "JEDI ARENA" in red underneath also standing out so the reader clearly knows what advert is promoting.

A magazine advert created in 2007

Assassins Creed II Advert in 2007

Key Features about this Advertisement:-

• The big titling saying "Assassins Creed II" stands out so that the reader knows straight away what the advert is promoting

• The image of the hand with the Tekko is in the bottom the right hand corner and clearly dominates the page

• The dark colours used gives the reader an idea of the eerie theme the game connotes.

• The images at the bottom are logos telling the reader the developers involved who created the game.    

The Main Change In 10 Years

I looked at two different magazine advertisements created 10 years apart which allowed me to compare how magazine adverts have changed over 10 years. The main change you can see on both of these advertisements is that the one in 1997 contains more information about the game compared to the one in 2007. I believe this is due to the increase in the number of users using social media, and so therefore game companies inform gamers using sites like Facebook and Twitter. They will also use YouTube to broadcast information about the game rather than rely on paper advertising.