Storyboard

We took individual pictures of each frame on our storyboard. We then uploaded this to the computer, and imported all the images onto Movie Maker. Based on the order of how we drew out the storyboards, we put the images in order on Movie Maker. We then put the duration for each frame and played it back. In each frame of our video it will show a preview of a game which is included in our compilation video game. We initially thought that they would last five seconds, however after watching it back we felt that this was too long and then reduced the duration of each frame to three seconds. Overall, this advertisement will last roughly 31 seconds which we feel is a suitable length for a TV advert.

TV Adverts: Form and Style

Television Advertisements - Structures: Form and Style.

Form

Different forms are used in advertising in different ways. Depending on the audience and product or service, the form of an advert will vary.

Animation

The term animation encompasses a wide range of techniques from 2D images all the way to CGI. 

E.g. The Milky Way - Red Car, Blue Car

Mini Fictions

Many ads present mini fictional narratives, including a main character with whom we are asked to identify in a given scenario.

Documentary
Documentary style adverts are used to suggest ‘real people’ whoare using the product. They borrow from the trust we have indocumentaries to ‘tell the truth’.

Talking Heads
Following on from documentary, the celebrity or expert may be presented as a 'talking head', usually addressing animplied interviewer.

Looking at Video Game TV Adverts

I found a useful website that showed what they felt were the '20 of the best video game ads, ever' which would be useful for us because it was able to give us some inspiration in what we should look into doing in our own. Throughout all, we noticed that they were all fairly atmospheric adverts therefore this is something that we decided we need to incorporate into our own TV advert. This also gave us an insight into industry standard adverts and would influence us into being able to produce an advert similar to the ones I watched.

I watched different video game adverts for:-

• Little big planet
• Guitar hero
• World of warcraft
• Killzone 2
• Halo ODST
• Gears of war 2
• Call of duty 4

Website: http://www.adweek.com/agencyspy/20-of-the-best-video-game-ads-ever/6476

Our Game Genres

Our Genres 

Arcade

The traditional arcade game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are video games, pinball machines,electro-mechanical games, redemption games or merchandisers. Despite, arcade being more well-known for being in amusement arcades, bars and restaurants we aim to bring a game with the arcade genre incorporated within it. 

Action

The action game is a video game genre that emphasises physical challenges, including hand–eye coordination and reaction-time. The genre includes diverse sub genres 

such as:

• fighting games
• shooter games - this genre will be portrayed in our game because of the increasing popularity and demand for shooter games.
• platform games 

These sub genres are widely considered the most important action games, though some real-time strategy games are also considered to be action games.

Racing

The racing video game genre is the genre of video games, either in the first-person or third-person perspective, in which the player partakes in a racing competition with any type of land, air, or sea vehicles. They may be based on anything from real-world racing leagues to entirely fantastical settings.

Sport

A sports game is a video game that simulates the practice of sports. Most sports have been recreated with a game, including team sports, Track and field, extreme sports and combat sports. Some games emphasize actually playing the sport (such as the Madden NFL series), whilst others emphasize strategy and sport management (such as Championship Manager and Out of the Park Baseball). Some, such as Need for Speed, Arch Rivals and Punch-Out!!, satirize the sport for comic effect. This genre has been popular throughout the history of video games and is competitive, just like real-world sports. 

Simulation

A simulation video game describes a diverse super-category of video games, generally designed to closely simulate aspects of a real or fictional reality.

A simulation game attempts to copy various activities from real life in the form of a game for various purposes such as training, analysis, or prediction. Usually there are no strictly defined goals in the game, with players instead allowed to freely control a character. Well-known examples are war games, business games, and role play simulation.

Our video game

Our Genre: Compilation

Our game will be a  compilation of games from different genres. Similar to Rare Replay which is a compilation of 30 video games. Also, Capcom Digital Collection will be a game we will also focus on. We aim to include a variety of genres in our game as we have found a growing trend in compilation games.

Genres which will be addressed for our game are :-

• Arcade
• Action
• Shooter
• Racing
• Sport
• Simulation

Games we plan to include :-

• Rocket League
• GTA V
• Call Of Duty: Black Ops 3
• Payday 2
• Saints Row: The Third
• Chivalry: Medieval Warfare
• Portal 2
• Fifa 16
• Borderlands: Pre-Sequel
• The Last of Us

Despite this, we may change or add to this list depending how things go. This is just a rough idea for now.  As you can see we have chosen a variety of games in different genres which is what we aim to provide in our promotional package.

OCR Contact

As a team we thought it would be best to contact our exam board AQA about our chosen brief in order to get a better understanding of the kind of work the exam board wants.

"I do not think the computer/video game has to be able to provide lots of detail about the game itself but it might be hard to do without an overview of the game. For instance the film promotional package couldn’t really have a trailer without a strong idea of the narrative – but it doesn’t need the whole script. The same principle applies to the game. What is actually being tested is the construction of the 2 TV adverts and how they reflect the genre of computer games advertising – my concern might be that if they researched current examples the students might find that the TV adverts often are extracts from the games themselves – which could be hard to produce without the animation software (this option was conceived 8 years ago and I’m afraid technology has moved on)."