Form
Different forms are used in advertising in different ways. Depending on the audience and product or service, the form of an advert will vary.
Animation
The term animation encompasses a wide range of techniques from 2D images all the way to CGI.
E.g. The Milky Way - Red Car, Blue Car
Mini Fictions
Many ads present mini fictional narratives, including a main character with whom we are asked to identify in a given scenario.
Documentary
Documentary style adverts are used to suggest ‘real people’ whoare using the product. They borrow from the trust we have indocumentaries to ‘tell the truth’.
Talking Heads
Following on from documentary, the celebrity or expert may be presented as a 'talking head', usually addressing animplied interviewer.
Documentary
Documentary style adverts are used to suggest ‘real people’ whoare using the product. They borrow from the trust we have indocumentaries to ‘tell the truth’.
Talking Heads
Following on from documentary, the celebrity or expert may be presented as a 'talking head', usually addressing animplied interviewer.
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